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Who we serve

Guided by Purpose, Built for You

I partner with purpose-driven business owners who lead with integrity and ambition. These are leaders who care about growth, impact, and creating something that outlives them.
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Purpose Builders

Entrepreneurs who see beyond profit and build with meaning. Their goal is to create companies that inspire, uplift, and leave a lasting mark.
Learn More
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Family & Team Leaders

Owners who care deeply for their people — leading families, teams, and communities with empathy, vision, and responsibility.
Learn More
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Straight-Talk Thinkers

Leaders who value truth over trends. They prefer real conversations, clear direction, and actionable insight that drives results.
Learn More
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Action Takers

Driven individuals who turn plans into progress. They don’t wait for the perfect moment — they build it.
Learn More
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Mission-Driven Owners

People who lead with conviction, guided by purpose and grounded in impact. Success, for them, is measured by the difference they make.
Learn More
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Organic

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Sustainable

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Who we serve

Guided by Purpose, Built for You

I partner with purpose-driven business owners who lead with integrity and ambition. These are leaders who care about growth, impact, and creating something that outlives them.
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This Is For You If

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Planning exit in 2-5 years OR want to double revenue
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Building for purpose, not just profit
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Want to serve their families, employees, and communities well
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Value straight talk over corporate BS
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Ready to diagnose operational blind spots systematically
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Mission-driven (however you define that)
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Want recent operator perspective, not 10-year-old theory
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This Is not For You If:

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Revenue <$1M (too early stage) or >$20M (need enterprise consulting)
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Looking for motivational speaking instead of operational diagnosis
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Want someone to do the work instead of building capability
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Resistant to honest feedback about blind spots
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Pure profit-maximizers without broader mission
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In crisis or turnaround mode (need different support)

Organic

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Sustainable

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*Industries & Sweet Spot

Industries: Manufacturing, distribution, professional services, franchises, veteran-owned, family businesses
My sweet spot: Companies with systems that got them here but won't get them to $50M - diagnosing what's maxed out and optimizing the architecture for next phase.
Is this you? Let’s talk.
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What you get

Our Coaching Tiers

Foundation Tier package details including who it's for, what's included, expected results, return on investment, key highlights, and a call to schedule free consultation.
Foundation Tier
Think of it as having an executive coach available anytime, day or night, for implementation support.
Investment: Starting at $8,500

Who It's For

This package is ideal for startups that have completed their seed funding round and are now facing theoperational and strategic challenges of scaling their business. It is also tailored for establishedbusinesses seeking to refine their processes and build a robust framework for sustainable growth.

What's Included

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Market Analysis

Deep dive into competitive landscape andcustomer segmentation.
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Process Mapping

Identifying bottlenecks and opportunities foroptimization.
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Strategic Roadmap

A clear, actionable plan for the next 12-18 months.
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Financial Modeling

Forecasting and scenario planning to guide keydecisions.

Expected Results

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Up to 25% increase in operational efficiency within the first quarter.
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A clear 12-month growth plan aligned with leadership and key stakeholders.
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Enhanced decision-making capabilities based on data-driven insights.

Return on Investment

Our clients typically see a positive return on investment within 6-9 months, driven by increased revenuefrom identified market opportunities and cost savings from streamlined operations. We focus oncreating a foundational structure that pays dividends long after our engagement concludes.

Key Highlights

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6-Week Program

Intensive, focused engagement fromstart to finish,
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3 Core Deliverables

Market analysis, process map, andstrategic roadmap.
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1:1 Strategy Sessions

Dedicated time with our seniorconsultants each week.

Ready to Build YourFoundation?

Let's discuss how we can accelerate yourgrowth and build a scalable future for yourbusiness.
Schedule Free Consultation
Acceleration Tier
Think of it as having a strategic partner to help you prepare for exit or scale rapidly focused on building enterprise value and operational excellence.
Investment: $8,000/month | 6-month minimum commitment

Who It's For

This tier is designed for established companies with $10M–$25M in revenue and 15–50 employees that are either planning an exit in the next 2–5 years or experiencing rapid growth and need to optimize systems.
It’s ideal for teams with existing operational infrastructure seeking optimization, leadership development, and maximum valuation or scalability.

What's Included

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Biweekly Sessions

Two focused 60-minute strategy calls each month.
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Quarterly Deep Dives

Half-day sessions for strategic planning and diagnostics.
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Force Multiplier™

Comprehensive framework to identify and remove growth constraints.
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Exit Diagnostic

Readiness assessment for companies preparing for sale.
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SOP Development

Support for operational documentation and process optimization.
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Leadership Tools

Frameworks to strengthen and align emerging leadership teams.
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Buyer Prep

Guidance to meet diligence expectations and improve valuation.
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Always-On Support

Email access with 24-hour response and 24/7 Force Multiplier GPT.

Expected Results

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15–30% valuation increase (exit-focused)
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30–50% revenue growth (scaling-focused)
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Operational systems ready for buyer review
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Leaders managing key areas independently
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4–6 blind spots identified and optimized
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Documentation ready for scale or sale

Return on Investment

Clients typically see measurable gains within 6–9 months through higher valuation, scalable systems, and leadership growth.
This tier focuses on maximizing ROI by strengthening operations before growth or exit.

Exit-Focused ROI

$10M–$30M exit value → 15–30% increase = $1.5M–$9M added value
Investment: $48K (6-month minimum)
ROI: 31X–188X

Growth-Focused ROI

$10M–$25M revenue → 30–50% growth = $3M–$12.5M added revenue
At 15% EBITDA = $450K–$1.9M profit
Investment: $48K (6-month minimum)
ROI: 9X–40X

Key Highlights

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6-Month Engagement

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Force Multiplier™ Framework

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2 Biweekly Sessions

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Quarterly Deep Dives

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24/7 GPT Access

Ready to Build YourFoundation?

Let's discuss how we can accelerate yourgrowth and build a scalable future for yourbusiness.
Schedule Free Consultation
See Force Multiplier GPT Demo
Transformation Tier
This tier is designed for companies earning $15M–$25M in revenue with 25–50 employees who are in an active exit process under LOI, due diligence, or approaching transaction.
Investment: Starting at $12000/month

Who It's For

This tier is designed for companies earning $15M–$25M in revenue with 25–50 employees who are in an active exit process  under LOI, due diligence, or approaching transaction.It’s ideal for owners seeking hands-on weekly guidance, leadership transition support, and operational optimization for a smooth, high-value exit.

What's Included

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Weekly Sessions

One-on-one strategic calls each week for execution and alignment.
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Monthly Intensives

Half-day workshops focused on transaction preparation and diagnostics
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Continuous Diagnostic

Ongoing Force Multiplier™ framework tracking progress and blind spots.
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On-Demand Support

Direct email or phone access for urgent strategic decisions.
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24/7 GPT Access

Always-on Force Multiplier GPT for operational clarity.
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Exit Support

Hands-on guidance throughout the entire sale process.
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Leadership Development

Intensive coaching to ensure team readiness for transition.
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Buyer Diligence

Preparation and documentation for a seamless buyer review.

Expected Results

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25–40% valuation increase
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Exit-ready within 12–18 months
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Leadership team running independently
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All blind spots diagnosed and resolved
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Successful transaction completion
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Owner transition with minimal obligations

Return on Investment

Most clients see a substantial valuation lift within 12–18 months. This tier maximizes enterprise value by closing operational gaps and strengthening leadership continuity before the deal closes.

Exit-Focused ROI

$15M–$25M exit value
25–40% valuation increase = $3.75M–$10M additional value
Partnership investment = $144K (12-month minimum)
ROI: 26X–69X minimum

Key Highlights

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12-Month Engagement

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Weekly Strategy Sessions

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Monthly Intensive Workshops

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Continuous Diagnostic Tracking

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24/7 Force Multiplier

Ready to Build YourFoundation?

Let's discuss how we can accelerate yourgrowth and build a scalable future for yourbusiness.
Schedule Free Consultation
See Force Multiplier GPT Demo
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WAYS TO WORK

Two ways to Work together

Primary Offerings

$5M–$25M companies planning an exit (2–5 years) or scaling aggressively.

Includes:

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2 biweekly 60-minute sessions
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Force Multiplier GPT (24/7 AI business advisor)
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Email support between sessions
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Custom frameworks for your goals

Results You’ll See:

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Increased valuation
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Faster revenue growth (some doubled in 12–18 months)
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Stronger leadership teams
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Smoother exit preparation
Learn More

Selective Offerings

Companies needing direct, in-business execution for M&A, integration, or transformation projects.

Includes:

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10–20 hours/week of operational leadership
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Close partnership with your team
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Real-time execution and knowledge transfer
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6–12 month focused engagements

Past Roles:

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Chief Strategy Officer doubled sale price (Dataline)
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SVP, Post-acquisition integration (CardWorks)

Results You’ll See:

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Strategy executed, not just planned
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Teams empowered for long-term success
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Immediate momentum with measurable impact
Learn More

Business

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Growth

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Greatness

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Business

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Growth

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Greatness

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My Mission

Helping Businesses Serve Others

I’m not here to build a coaching empire — I’m here to help you build a business that serves your family, your employees, and your community. From Navy Special Warfare and firefighting to leading 150+ humanitarian missions, service has shaped everything I do. Over the years, I’ve helped generate $1B+ in revenue across 250+ companies and coached 1,000+ leaders, guiding them to grow with purpose, not ego.

I started with nothing — grew up in a trailer park, lost my father young, and watched my mother fight her way to independence. That’s why I help $5M–$25M business owners succeed without losing what truly matters. Triwise means Trinity + Wisdom, the values that guide every decision I make. I serve companies so they can serve others — because that’s how one person really changes the world.
About Us
150+
Humanitarian Missions
1B+
Revenue Generated
250+
Companies Helped
1K+
Leaders
Coached
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Ai  support  24/7

Force Multiplier GPT

Think of it as having an executive coach available anytime, day or night, for implementation support.

What it does:

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Answers questions between sessions—even at 2 AM
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Drafts strategies and action plans
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Prepares agendas for your next coaching call
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Keeps momentum high throughout your engagement

Why it matters:

Most executive coaches: 2 hours/month, that’s it.Me: 2 hours with me plus 24/7 access to an AI trained on 25+ years of strategy, $1B+ revenue, and 1,000+ leaders coached.
Learn More
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Case Studies

Proven Results That Speak Volumes

I partner with purpose-driven business owners who lead with integrity and ambition. These are leaders who care about growth, impact, and creating something that outlives them.

Identifying cost saving opportunities for Ipsem Gen

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Learn More
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How I improved Ipsify onboarding experience

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Learn More
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Consulting Ipsum & Co on their online advertising

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Learn More
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Helping The Ipsum Growth to come up with branding

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Learn More
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Helping Ipsgen to add new features that will attract millenials

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Learn More
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Growing Ipsum X online sales though online marketing

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Learn More
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Process overview

How it Works

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FREE CONSULTATION (30 minutes)

We discuss your situation, goals, timeline, and biggest challenges. I share patterns I recognize from 250+ companies and identify at least one operational blind spot. Recommend appropriate tier (Foundation/ Acceleration/Transformation) or honest assessment if not right fit.
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FIRST SESSION (90 minutes)

Complete Force Multiplier Framework™ diagnostic across all 12 modules. Identify 3-5 major operational blind spots. Prioritize which to tackle first. Create 90-day diagnostic and optimization plan. Set up Force Multiplier GPT access.
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ONGOING SESSIONS (Frequency by Tier)

Foundation: 2 biweekly sessions + quarterly deep-dives.
Acceleration: 2 biweekly sessions + quarterly half-day sessions.
Transformation: Weekly sessions + monthly intensive sessions.
Focus: Diagnose what's maxed out, optimize existing architecture, build leadership capability.
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QUARTERLY REVIEWS (All Tiers)

Reassess across all 12 Force Multiplier Framework modules. Measure results
(EBITDA improvement, valuation increase, workload reduction). Identify new
blind spots as company scales. Adjust tier if needed.
Month-to-month after tier minimums - honest feedback if partnership not delivering ROI.
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WHO I'VE HELPED

What Clients Say

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"John played a pivotal role in transforming both me and my company. His strategic advisory and guidance were absolutely critical to the outcome we achieved. We successfully completed our exit with 100% employee retention and significantly increased valuation."

Darren York

Former CEO, Dataline Systems
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"John wears special X-ray goggles that see EXACTLY what entrepreneurs must do to succeed - and keeps you accountable until you're more successful than you thought possible. You cannot meet John and not experience transformation."

Caleb Breakey

Founder & CEO, Renown Publishing
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"Out-of-the-box thinker with off-the-charts IQ and EQ. His ability to translate data into action that moves people and teams forward is unique."

Paul DeSmet

President, Technical Micronics Control
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The book

A Book That Transforms Lives

“EXPECT GREATNESS – Living a Life of Excellence”
by John Hawkins
Published in 19 languages, this book has been embraced by 1% biker clubs, churches, law enforcement organizations, and teachers in Guatemala.

It’s not about theory — it’s about living with purpose, leading with integrity, and serving with excellence.
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Ai  support  24/7

READY TO DIAGNOSE WHAT'S MAXED OUT?

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30-minute consultation. No pressure. Honest conversation about whether Force Multiplier Operating Partnership is right fit.

If it is, we'll recommend appropriate tier and outline next steps.If it's not, I'll tell you that too.
Schedule Free Consultation

Business

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Growth

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Greatness

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Business

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Growth

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Greatness

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Executive Leadership When You Need It MostFractional COO/CTO/CIO Leadership ORExecutive Coaching

Former CardWorks SVP & Dataline CSO with 25+ years leading operations, transformations, and executive teams.

The Two Paths Explained

Fractional COO/CTO/CIO Leadership

Hands-on operational execution for M&A integration, crisis management,
digital transformation, and operational turnarounds.

Partner with your leadership team to execute strategy while building internal capability.

It's more than just executing tasks - it's about guiding, mentoring, and bridging communication between employees, clients, and stakeholders.

You get immediate operational results while your team builds the capability to sustain them.

20-30 hours per week | 3-12 month engagements

Immediate Results
Stronger Teams
Lasting Capability

Executive Performance Optimization System™

Systematic executive coaching using the Executive Performance Optimization System™, a series of specialized frameworks addressing mindset, stakeholder influence, strategic execution, and organizational excellence.

We work together to identify and eliminate blind spots that limit your effectiveness.

It's more than conventional advice - it's about seeing patterns you can't see yourself, taking action on what matters most, and building capabilities that strengthen your leadership impact.

Custom programs | 3-12 month engagements | Biweekly coaching sessions | 24/7 AI advisor trained on EPOS frameworks included

Better Decisions
Stronger Presence
Measurable Results

When Does This Make Sense?

You Need Execution Leadership When:
  • You're navigating M&A integration and need experienced hands to execute while you manage stakeholders
  • Crisis hit and you need someone who's been through it before to stabilize operations quickly
  • Digital transformation is stalling and you need technology leadership that understands business strategy
  • Your team is capable but needs senior-level guidance to execute at the next level
You're Ready for Executive Coaching When:
  • You sense you're capable of more but can't identify what's holding you back
  • Feedback suggests blind spots you can't see yourself - and it's affecting your effectiveness
  • You're preparing for board-level responsibility and need to eliminate gaps before they become visible
  • Conventional advice isn't solving the challenge - you need someone who sees patterns you don't
Ready to explore the option that makes sense for you? 

Executive Performance Optimization System™ Framework Previews

12 specialized individual frameworks designed for the challenges you're actually facing - not generic leadership theory. Each addresses specific blind spots that limit executive effectiveness. These can be done individually or in a cohesive track.

Plus you will have access to Force Multiplier GPT: This is a fully confidential, 24/7, AI advisor trained on EPOS frameworks

Crisis Leadership

When everyone around you is reactive, you need the clarity to see the situation accurately and make decisions under pressure.

This framework helps you maintain composure and lead effectively when stakes are highest.

What you'll gain: Decision-making clarity during chaos, stakeholder confidence management, team stability under pressure

Complete Multi Framework CRISIS Track available →

Strategic Thinking

When you're caught between quarterly execution and long-term positioning, it's hard to see which battles actually matter.You don't know what you're not seeing:

This framework helps you separate
tactical firefighting from genuine competitive strategy.

What you'll gain: Clarity on competitive positioning vs operational execution,
long-term thinking beyond quarterly cycles, strategic decisions that compound
over time

Complete Multi Framework Strategic Leadership Track Available →

Innovative

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Supported

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Succession Excellence

Your organization's future depends on identifying leadership potential before it's obvious to everyone else.

This framework helps you systematically spot
high-potential talent early and build the pipeline your board expects to see.

What you'll gain: Early identification of future leaders, systematic talent
development processes, board-ready succession plans that reduce organizational risk

Complete Multi Framework  PIPELINE Track available →

Global

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Portfolio Positioning

12 specialized frameworks designed for leaders who've outgrown conventional advice.

Focussed

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HOW TO WORK TOGETHER

Fractional COO/CTO/CIO Leadership

Hands-on operational execution for M&A integration, crisis management, digital transformation, and turnarounds.

  • 20-30 hours/week
  • 3-12 month engagements
  • Knowledge transfer and team development included
  • Monthly retainer structure

Best For: Companies needing interim COO/CTO/CIO expertise during transition, transformation, or growth.

Executive Performance Optimization System™

Systematic executive coaching through specialized frameworks addressing your
specific challenges - from individual focus areas to comprehensive multi-framework
programs.

  • Individual frameworks or multi-framework programs
  • 3-12 month engagements
  • Biweekly coaching sessions
  • Force Multiplier GPT: Confidential 24/7 AI advisor trained on EPOS frameworks
  • Departmental licenses available

Best For: Senior leaders ready for systematic coaching or organizations developing multiple executives

What Others Are Saying

"John wears special X-ray goggles that seeEXACTLY what entrepreneurs must do to succeed—and then he keeps you accountableuntil you're more successful than you thought possible."

Caleb Breakey,
CEO, Renown Publishing

"WhenI first met John Hawkins, I was a young and ambitious leader who knew I neededhelp to grow. I had the vision and work ethic, but I lacked the leadershipmaturity to operate at the executive level. John became my executive coach andhelped me develop the confidence, communication skills, and decision-makingmindset required to lead effectively.

With hissupport, I grew into the role of COO and eventually CEO. He didn't just help megrow personally—he helped transform our leadership culture. We built a strongerteam, redefined our values, and made smarter hiring decisions that fueled ourcompany's growth.

John'scoaching had a direct impact on our business and my career. If you're seriousabout becoming the best version of yourself as a leader, there's no one betterto have in your corner."

Darren York
CEO, Dataline Systems, LLC

"His ability to translate abstract data pointsinto actionable steps that move people and teams in a positive direction isunmatched."

Paul DeSmet, President
Technical Micronics Control

"If you don't want someone to challenge you oryour team, don't contact John. If you want to build your team and move to thenext level, he's your guy."

George Lezon
EVP Operations, LINE-X LLC

"Our business increased 40% in the first month ofimplementing what we learned."

Susan Kelly
Daytona Outreach
What Happens Next?

Whether you need executive coaching, strategic advisory, or a combination of both, it starts with a straightforward conversation about your situation.No sales pitch. No pressure. Just an honest discussion about whether this makes sense for where you are right now.

This isn’t a sales pitch. It’s clarity for leaders who are ready to see their situation differently.
No fluff. No generic theory. Just perspective you can’t get anywhere else.
Schedule a Conversation